I'm a Product, UX and UI designer with over 18 years of experience. Early on, I engaged in web design and brand identity design, as well as practicing detailed UI design. My education at the school of business gave me insight into marketing and advertising. This led me to work in advertising for a while as a producer and designer. While working on fast-paced campaigns, I started engaging in user experience research which led me to co-found a NYC based startup which was solving the problem of buying and selling products online.